Mercedes-Benz is now the official partner of Noida F1 track
Luxury car maker Mercedes Benz India will establish a performance driving academy in partnership with JPSI, as it announces its presence at the Indian Formual 1 races to be held at the Buddh International Circuit, Noida, from October last week.
Jaypee Sports International, has developed the F1 track.
Mercedes Benz has announced a three-pronged strategy in India for its participation in Indian motor sports. Among the major attractions will be the presence of Michael Schumacher and Nico Rosberg during the Indian leg of the Formula One.As JPSI's automobile partner, Mercedes cars will be used as safety and monitor cars for all events at the track. Promotional events to popularise motorsports in India through a series of road shows and dealership activation is part of the premium car maker's strategy.
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